Our Story
LuxWatch was founded in 2009 by Aliki Vassilakis, a third-generation Athenian jeweller who left a senior buying role at a London-based grey-market dealer to bring proper, archive-verified provenance to the Greek luxury watch market. She returned to Athens after the financial crisis, convinced that Greek collectors deserved the same disclosure standards — full service history, manufacture confirmation, independent regulation — that wealthy clients in Geneva and Singapore took for granted. She opened the first 38m² salon on Voukourestiou Street with three new authorised brands and twelve hand-picked pre-owned pieces. Today she is joined by her partner Marco di Bernardo, an Italian-born watchmaker trained at WOSTEP Neuchâtel who oversees the in-house service atelier, and by **Ia
